assignment 1a-cohen

Assignment 1A- Lauren Cohen

Jeffrey Cohen

Production Manager, Marketer, VP of Marketing

Atlanta, Georgia

Phone interview

1. Can you briefly define your job to me?

Right now I am involved with a company called zmags, but I used to be a production manager for national broadcast stations like NBC, CBS and CNN. There I put together promotional campaigns and a lot of short marketing pieces for these companies.

2. How did you get started in this business?

After I graduated from Mizzou I actually worked as a marketer for an appliance company. Basically I was marketing toilets…but I created a lot of good work in the time I was there that allowed me to start working in the motion picture industry, with MGM studios. There I helped create some of the trailers for movies and helped market films like Friday the Thirteenth and Airplane.

3. How do you tell someone over you that you couldn’t accomplish an assigned task?

There have definitely been times where I could have taken the easy way out, but then I would have been fired. Telling someone you can’t get it done isn’t really an excuse in this industry. If you don’t, they will hire someone else who can. There are plenty of people ready to take your place.

4. Do you have any advice for a media student who is just starting out?

It’s all about connections, and being a driven person. Also you need to remember the people you interact with and leave them with a positive lasting impression. If people like you and they think you have talent they remember you. Just be persistent and know that everything you do and expose is seen, so make good decisions and value your work.