Ashley is a freelance graphic designer in Texas.
Can you tell me a war story, or a story of when something went badly wrong, or seemed like it was going to fall apart, but then ended up working out?
My first job as a graphic designer, I was in charge of designing and printing posters for an ad campaign for a large corporation. I designed the poster and sent it to the printer. When the 3,000 posters came back from the printer my superviser came into my office with bad news. I had a MAJOR typo on the headline and had used the wrong Pantone color for their logo. Needless to say, the posters had to be reprinted (with money from my next paycheck) and I was fired.
-Karmen Kaufmann
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WAR STORY with Robert Sanders
ReplyDeleteAdvertising in California
Large company with a new development down in the islands, wanted a launch strategy, new brand, the works. Already invested millions into this project. We got the call and flew down to scope out the project, along with the beaches, the local flavor.
We figured that with a multimillion dollar project this would be taken seriously by the management and they would prepare accordingly.
We had boards, studies, the works for a really wonderful presentation - a whole theme had been thought out and a terrific storyline leading up to what we thought was a winning strategy.
The 4 of us prepped, rehearsed, and had a the win in the bag, so we thought.Show up at the office ready to knock their socks off only to find: 1. they weren't ready for us 2. we were meeting in a small room filled with blueprints 3. the key guy, a hard nosed mob type spent the entire time on the phone or emailing 4. the room was about 100 degrees
Our team crammed into the room, tried to recover, and finally just sat down and went through a deck ignoring the lead guy as much as he ignored us just to get out as fast as possible. Ugly as can be. And of course the account went to a "good friend" agency