For my war story, I interviewed Kiri Carch. These are her answers to the war story interview questions:
A lot of challenges in production are attributed either to budgetary constraints and/or time constraints. We are often expected to turn around large-scale projects over short periods of time and, frequently, the client is expecting to spend very little. It is my job to look for vendors (production companies) and rely on my relationships with other producers in order to satisfy the client-based needs from the account team and the artistic needs from the creative team.
My first week working at TracyLocke, one of our clients called with a request to drive people to their website and increase the awareness of one of the promotions we created. Part of their activation involved a TV media buy (that they took from another brand within the company) and we had to concept, write, produce, shoot, edit and finish a TV spot in 7 days. We thought it would be impossible, but miraculously we delivered!
My advice would be to follow digital trends. No matter what aspect of the industry you plan on specializing in, you can become a valuable player (and will last longer in your company) if you are proactive digitally - this means web activation, applications, facebook, downloads, twitter, blogs, social networking, digital billboards, and the like.
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